Disney-princess-ponys-my-little-pony-friendship-is-magic-35463693-600-388

While not related to ponies, an interesting tidbit of news about ye old Hasbro via Business Wire, about a new strategic merchandising relationship between Uncle Pennybags and The Mouse.

The partnership is nothing new, as Hasbro & Disney have worked together with their Star Wars & Marvel properties in the past.  This new deal allows Hasbro to produce toys based on the Disney Princess (and Frozen) properties.

-Global branded play leader Hasbro, Inc. today announced a new strategic merchandising relationship with Disney Consumer Products for the globally popular Disney Princess and Frozen properties. The agreement gives Hasbro global rights (excluding Japan) to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and The Beast, and The Little Mermaid as well as Frozen beginning in 2016.

The article does make mention of those little horses.

Over the past ten years, Hasbro’s creation of new brands and investment in re-imagining existing brands such as My Little Pony has grown Hasbro’s Girls category revenues from nearly $300 million to more than $1 billion in 2013, a record level for Hasbro’s Girls portfolio.

Interesting enough given the recent breakup of Hasbro & Discovery, though I would like to remind people that the reports on that subject indicated that Hasbro would retain the 9am to 3pm time slots.

[Source: Business Wire – Hasbro Announces…]

  • DarkChaosXX

    please don’t fucking tell me that Disney’s not getting MLP…